Human Provenance in Film An initiative of The Mise En Scène Company
Human Provenance in Film

Set the standard.
Before someone else does.

An open standard for AI disclosure in film and television, built by the industry on its own terms. Launching at Cannes 2026.

The standard

Human Provenance in Film (HPF) is a free, open standard that enables film and television productions to disclose AI use alongside chain of title, at the same point other production warranties are confirmed.

The classification travels with the film through every sale, licence, and delivery that follows. No proprietary lock-in. No new infrastructure. One form, one signature.

HPF is originated by The Mise En Scène Company and open to any organisation in the film and television industry.

How it works
Three categories
No AI Used, Assistive AI, and Generative AI. The organising principle: does AI enhance human creative work, or replace human creative roles?
One declaration
The producer completes a single form alongside chain of title. The classification travels through every subsequent deal, delivery note, and licence.
Whole supply chain
Designed for producers, sales agencies, buyers, distributors, platforms, broadcasters, and festivals. Any organisation in the chain can sign.
Open licence
Free to use under CC BY 4.0. Governance transfers to an independent industry body. The standard will not become proprietary.
Get in touch

We are available to talk.

For press enquiries, background briefings, interview requests, and information about signing ahead of the Cannes launch, contact us directly.

Press enquiries → General contact →