Make transparency
the standard.

HPF is a free, open standard for recording how AI was used in a finished film or television production. A producer makes one structured declaration. The same record can travel through commissioning, submission, acquisition, licensing and delivery.

Get the disclosure form Read the taxonomy

Audiences want to know.

77%
of consumers want to know whether content was made using AI, in whole or in part. Baringa, 2025
70%
would rather watch a show or film made by a human than one made by AI. Deloitte Digital Media Trends, 2024
51%
of US film and television viewers were uncomfortable with AI being used to create a digital replica of a living actor, compared with 29% for AI used in high-quality visual effects. Luminate Intelligence, 2026

Audiences care whether AI was used, and their response changes depending on what it did. Yet film and television still lack a consistent way to distinguish work made without AI, work where AI assists human-created material, and work containing AI-originated creative content. Without that shared language, audiences cannot make an informed choice and the industry cannot understand what they value. HPF gives those differences a common language that can travel with the work to the point of viewing.

AI disclosure is becoming part of the paperwork.

As of September 2026, at least 130 film funds, festivals, awards bodies and broadcasters across 32 national or territorial contexts required AI disclosure, asked a formal question about AI use or expressly reserved the right to request that information.1

The questions appear at different points in a production's life. A fund may ask when a project applies for support and again when it is completed. An awards body may ask about human creative involvement. A festival may require AI use to be declared at submission. A buyer may need the information during acquisition or delivery.

Each organisation has a reason for asking. But the language, categories and forms differ. Producers can answer several versions of the same question without creating a record that follows the production. Information gathered during funding or submission may never reach a distributor, platform or audience.

1 HPF review of published requirements, September 2026. Counts organisations whose current public rules were opened and read. A documented lower bound, not a complete international census.

Three categories.
Two questions.

Is AI output present in the named released version? If so, did it process supplied human-created material or originate new content?

A production receives one classification based on its highest category of AI involvement.

Read the full standard
No AI Used

No AI output appears anywhere in the finished film. No AI tool produced any element of the finished work as distributed.

Assistive AI

The AI processed or optimised material created by human crew. A human held the creative or production role; the AI worked from their material.

Generative AI

Generative AI was used in this production. The AI originated content that appears in the finished film.

One record,
many uses.

HPF gives the industry a common way to describe AI use in the finished production. The producer makes one declaration, selecting No AI Used, Assistive AI or Generative AI.

A sales agency, buyer, distributor, platform or festival may retain or request an HPF declaration through its own funding, submission, acquisition, licensing or delivery process.

HPF standardises the information in the record. Each receiving organisation decides whether to request it, how to retain it, what additional information it needs, and what policy decision to make.

Simple in practice.

Full implementation guide
Producers
Complete a declaration for the released version you are delivering.
Identify the released version, select one classification, add a concise factual summary where AI output is present, and sign. Keep it with your existing deal, delivery and other production paperwork, and supply it when it is requested or when you choose to.
Sales agencies
Pass on a declaration you hold, unchanged.
Whether to request one, and whether to carry it into deal or delivery paperwork, is the agency’s own decision.
Buyers and licensees
Request or retain a declaration if your process needs one.
Each buyer decides whether to ask for it, how to keep it and what further information it needs. A missing declaration is never No AI Used.
Platforms and festivals
Request or receive the classification. Display it if and how you choose.
Label, content filter, EPG listings, programme notes, broadcast credits. The standard makes no requirements for display format.

One shared standard:
help build it.

Open to any organisation in the film and television industry: producers, sales agencies, distributors, studios, platforms, broadcasters, festivals, trade bodies.

Shape the standard

HPF is open for consultation until 31 October 2026. Tell us where the standard works and where it does not.

Respond to the consultation
Register interest

Monthly updates on the standard, and a heads-up when v1.0 is published.

Your details are used to send you HPF updates and to manage your record. You can unsubscribe or request access, correction, or deletion at any time. Privacy notice

About

Human Provenance in Film is a free, open standard for disclosing AI use in finished film and television productions. It was initiated by The Mise En Scène Company, an international film sales agency.

For each finished version, the producer signs a declaration using one of three HPF classifications. The declaration can travel with the production through existing deal and delivery paperwork, giving each recipient the same information and making clear audience disclosure possible.

HPF describes what happened in the production. It does not rate or approve the work, or replace an organisation’s own policy.

HPF v0.9 is open for consultation until 31 October 2026. Learn more about who maintains HPF and how decisions are made.